The Exceptional Private Practice

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The full peak-end chapter: the story of a Toronto trial of gentler endings, the evidence, and how to bring it home to your clinic.

Comic strip from the web book: a small envelope lies open with a card half drawn out; near the end of a procedure a woman’s face is eased and calm; later she remembers it calmly, her worst moment and her calm ending the two clear frames.
Interactive Web Book Chapter

Length Fades. Design the Ending.

The trial’s story, the evidence on flip cards, two scroll-comic clinic examples, and one thing to try today.

Open the web book chapter