The Exceptional Private Practice

Open the brief on its own page

You’ve read the brief

Go deeper

The full Chick-fil-A chapter: the story behind “my pleasure”, the evidence, and how to bring it home to your clinic.

Comic strip from the web book: a hospitality leader shows a cashier the standard, the cashier looks up and carries a mother’s tray, and pulls out a chair for her.
Interactive Web Book Chapter

“My Pleasure” Is a Promise. Build What Keeps It.

The restaurant story, the evidence on flip cards, two scroll-comic clinic examples, and one thing to try today.

Open the web book chapter

Put it to work

Play this lesson in the Exceptional Practice life simulation

Work the counter at a busy chicken restaurant, where a warm reply has to be backed up.

Play

Your progress is saved on this device.

A scene from the game: a counter-service restaurant seen from above, with team members behind the counter and guests in the dining room.